Open an Office
Own Your Own Internet Marketing Business But Don’t
Do It Alone
Local by Locals offices are successful because they are built
around one of the most important business today, internet
marketing. More importantly, they are successful because of
the high level of service and value they provide to local
businesses. Own your own Local by Locals office today.
The Opportunity
• Search Marketing Is Simply Where It’s At
• The Facts Don’t Lie:
– 25%+ advertisers are shifting budget away from magazines
to search
– 21%+ of advertisers are shifting budget away from
direct mail to search
– 19%+ advertisers are shifting budget away from newspaper
print to search
• Local search grew 58% in 2008, reaching an annual
total of 15.7 billion searches2
• The opportunity is enormous
– According to the latest Federal data, there are 24,653,098
small businesses in the United States.
• Local by Local works because YOU know the local market
– It's tempting to think of local search as merely a
subset of a broader search marketing campaign, but the best
results come with tactics specifically tailored to the uniquely
nuanced needs of searchers looking for local information and
services.
– And because you know your local market best, you’re
in the best position to help local businesses maximize their
online presence.
– Local search queries tend to be somewhat more complex
than national search queries, such as “Riverside hotel
brunch menu, Las Olas, Fort Lauderdale". They have complex
intent that needs to be responded to and as a local business
owner, you’re in a better position than a national company
managing local search campaigns from afar. You KNOW the area,
you KNOW what people are looking for, and you KNOW the local
mindset.
Getting Started
Getting started is easy. You’ll need an entrepreneurial
spirit and an interest in local search marketing as well as
knowledge of your local area. We’ll teach you everything
you need to know, help you support your accounts and grow
your local business. Contact us now to find out if a franchise
is available in your area and how to get started.
1 2008 annual survey and forecast from the
Search Engine Marketing Professionals Organization (SEMPO)
2 comScore measured real-life internet browsing, buying and
transactional activity of approximately one million US internet
users who granted permission to be monitored from December
2007 to December 2008
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